REVIEW OF THE OPERATIONS
The car park had 309 (2016 318) season permit holders using the car park as well as 4,020 cash paying cars over 24 games (2016 5,098 cash paying cars over 28 games) generating income of £27,843 (2016 £35,400 ). The lower number of games being due to fewer home cup games. Our car park operations, generated a surplus of £36,612 (2016 £40,566), a just reward for the efforts of the six regular volunteers we have working on matchdays.
The away coach operation went from strength to strength. We have continued our excellent relationship with Wilfreda Beehive and chartered 52 coaches to 26 away games (2016 51 Coaches to 27 away games) in the season carrying 2,268 passengers (2016 2,604 passengers). Producing gross income of just over £43,500 (2016 £46,000) after booking and credit card fees of £1,600 (2016 4,775 ) and coach hire costs of £34,000 we managed to have healthy surplus of around £7,900. The credit card and booking fees were much reduced due to us moving from Eventbrite to Tyg tickets for coach booking.
Coach income for 2017 is down £26,700 on 2016 during which we had the added income and expenses from running 12 coaches carrying just over 1,600 passengers to the Play Off final at Wembley this generated income of just over £24,000
Membership was slightly down on 2015/16 at 680 (2016 736 2015 652) members, the membership pack was well received and many members commented that it was the best pack ever, with our unique tax disc car sticker, designed in house, getting rave reviews.
We continued to operate our, free to members, match day lounge at Niagara , giving members and their guests somewhere to meet with fellow Wednesdayites pre-match.
We have not held any events this year as we do not have the resources to run these.
We continued our support of Steve Adams (Tricky Wingers) who operated our Primary school coaching scheme, sadly Steve passed away on 3rd March 2017 he will be missed by us all, hopefully his legacy will continue. We continued to support Tricky Wingers visiting local primary schools with Sean Aitken, a coach who helped Steve continuing his business, Due to Steve's illness we only spent £2,750 in the year (2016 £6,000).
Donations in the year totalled £16,333 with £7,167 going to Sheffield Wednesday Ladies Football Club to help buy new kit for all their teams for the 2016-18 seasons, we also donated £5,577 going to the SWFC community programme , £1,183 going to Hayley Kalinin’s cancer treatment fund and £2,286 going to Cavendish Cancer Care, the latter two being funded by Donations collected on the car park.
We also sponsored the kits of Atdhe Nuhiu and Sheffield Born Joe Wildsmith.
We continued to fund match tickets via our smile ticket scheme , our spend this season was £533.
We also funded a joint initiative with The Kop End to provide 2,000 scarfs to fans on the Kop at a cost of £8,484 on the opening game of the 16/17 season against Aston Villa, these were well received and many continued to be used by fans for the season.
Overall we generated a surplus of £11,747.
Unexpectedly we have the car park for the whole of 2017/18, despite the uncertainty over the continuing use of the car park the number of permits has seen the car park continue to be busy with permit sales at 324 permits. However we have found the cash side of the car park under utilised this season with several new car parks opening up in the area taking some of the custom.
We do not know what the future holds for the car park as the new owners have development plans, if we lose the car park we will see our income reduce substantially but we have built up healthy surpluses over the last few years to enable us to continue to support our other activities.
The coach service has continued to prove increasingly popular with our fantastic away following, with four away games left we have already carried 2,107 passengers on 41 coaches to our 22 away games so far this season. This is the second year of using Tyg tickets for coach ticketing , saving us processing fees and enabling us to give members extensive discounts compared to our non member prices.(This season members could have saved £100 compared to our non member prices). Our coach partner Wilfreda Beehive continue to give us an excellent service.
The lounge has opened for almost every league and cup game this season, thanks to the support of Jane Creek looking after this following Nigel Short giving up this volunteer role after many years of service
We continue to rely on a very small team of directors and volunteers in keeping the organisation going. We have been very fortunate to have a small but dedicated team of volunteers.
26 March 2018